This goes out to all of you who are dreading trying on that swimsuit for the first time this season…

Created by Ali Coşkunfrom the Noun Project

8-week transformation challenge

I’m here to tell you…

Wanting to look sexy AF half-naked doesn’t mean you’re vain and self-centered. It means you want to look sexy AF half-naked. Periodt.

  • You aren’t here for ANOTHER fitness challenge where you don’t see any results…
  • You’ve tried it all! But you don’t know what you don’t know, right?!
  • You’re OVER all the conflicting information and not knowing who to trust…
  • You’re tired of eating SO CLEAN during the week & by Sunday brunch, it’s all gone to shit.

And LORD are you SO done with dreading the half-naked season of summer in a 2023 society (regardless of how confident you are).

What if, instead of another fitness challenge that leads you nowhere except wondering why you signed up for it in the first place, you knew exactly what to do to tighten & tone that bod?

What if your late night instagram-scrolling thoughts could look like this:

Ugh, if I want to look like her I have to eat nothing but celery for 3 weeks.


Good for her, she looks great! I hope she gets to enjoy her favorite things. I’m so happy I don’t have to sacrifice my weekly pizza and wine anymore. 😉


I’ll just hibernate until summer starts so I’m not tempted by boozy brunches & happy hours.



I can’t WAIT to try this new pop-up spot for Happy Hour. *saves post* AND my favorite food truck is outside - fuck ya!

I’ll never look like that. Genetics aren’t in my favor & I’ve never had abs.



Damn!!! I never realized what my body could look like. I’m sexy af! And FUCK I feel good, too. 👀


ALL OF THIS IS JUST WAITING FOR YOU!

Learn how to navigate social situations and eating out to maximize your aesthetic goals. Be able to go on vaycay and still see your progress without feeling like you’re starting over every Monday.

Gain confidence in your ability to set and achieve goals against reality, especially when motivation runs low & summer patio szn vibez are high.

Learn to love tracking food in a healthy, non-obsessive way.

MARCH 24 - MAY 22

Introducing...

An 8-week challenge to learn consistent behaviors for food tracking, understand fat loss phases, and transform your body once and for all.

Over these 8 weeks, you will…

What’s waiting for you inside…

I WANT IT ALL!

8-Week Food Plan

8-Week Workout Plan

8x Live Coaching Calls

Challenge Community

Guided Accountability

TOTAL VALUE: $1,085

YOU PAY: $249 (or 2x payments of $125)

YOU PAY: $249 
(or 2x payments of $125)

Based on your goals and current stats, you’ll get a guide of what to eat along with my best tips & tricks for making the most out of your meals

Don’t have a current workout plan? You do now! Follow along in the app.

Get live coaching on anything that may come up for you: mindset, movement, meals during weekly actionable calls with me and the team.

Got a question or want my expert eyeballs on some of your food or fitness? Drop it in the Challenge group!

The best part of waking up isn’t Foldgers in your cup…but it’s Ericka in your app! You get accountability day in & day out of the swEAT with E app. 

Don’t miss out on this opportunity to take control of your fitness journey—sign up now and start transforming your body with confidence and ease!

Are you ready to STOP making excuses DROP pounds and self doubt & ROLL into your dream bod?

LET’S DO THE DAMN THING

So why the heck should you trust me?

My mission is to help people achieve sustainable, transformational wellness and behavior change through education, empowerment, and fun. A fitness and nutrition coach with a no-BS approach, I specialize in creating individualized plans to help busy people crush their goals without overcomplicating the process.

My journey is personal—having once weighed over 200 lbs, I’ve kept 60 lbs off for more than six years. I ditched corporate America & built a business around my own experiences based on my passion for helping people and a balanced mix of science and application.

My certifications include:
  • Functional Nutrition & Metabolism Specialization (FNMS)
  • Precision Nutrition Level 1
  • Group Fitness Instructor
  • Personal Trainer
  • Sleep & Recovery Specialist
  • Pregnancy & Postpartum Athleticism
  • Behavioral Change Specialist

I’m here to simplify fitness and nutrition, proving that getting fit as fuck doesn’t have to suck.

How many times have you put your goals on the backburner and said, “Now’s not a good time”? Or “I’ll start next week”
8 weeks from now, which YOU would you rather see in the mirror?

LET’S DO THE DAMN THING